I have been using this for many years and it has helped me maintain healthy lashes, that have fullness and curl, and I am often asked if i am wearing false lashes. I recently "cheated" on this product and tried two others that are more "popular" at the moment, thinking they would be better, I ended up with rashes and raw skin on my lash-line, swollen bloodshot eyes, and lash LOSS etc. Nightmare! THIS PRODUCT HAS NEVER DONE THAT. It is my go to lash growth serum, and I also recently started using the little pot of gel with great results. This is a gentle but effective alternative to the gimmicky ones on the market. I won't be swayed again.