Click Frenzy: Your Guide to Australia’s Biggest Shopping Event of the Year
For Australian shoppers, the term "Click Frenzy" has become synonymous with some of the best online shopping deals of the year.
Often referred to as Australia's answer to Black Friday, Click Frenzy is a highly anticipated event that brings a flood of discounts across a wide range of categories, from fashion and beauty to electronics and home goods.
For those eager to snag the best deals, understanding how Click Frenzy works and when it occurs is crucial. In this guide, we'll dive into everything you need to know about Click Frenzy, with a special focus on “The Main Event” in November.
What is Click Frenzy?
Click Frenzy is a biannual online shopping event in Australia, inspired by the success of Black Friday and Cyber Monday in the United States.
Launched in 2012, it has since grown into a major shopping event, attracting millions of Australians looking for incredible discounts and exclusive deals.
The event features a wide range of participating retailers, from major department stores to niche online boutiques, offering discounts that can go as high as 80% off.
When is Click Frenzy 2025?
Click Frenzy typically hosts two major events each year:
Click Frenzy Mayhem
Held in May, this event is often a mid-year treat for bargain hunters. However, it is often considered a warm-up for the main event.
Click Frenzy The Main Event
This is the highlight of the Click Frenzy calendar, held in November. Click Frenzy The Main Event (formerly known as Click Frenzy Go Wild) will run from Tuesday 11th November until Friday 14th November 2025.
While the specific dates may vary slightly each year, the November event is consistently scheduled around the middle of the month, allowing shoppers to start their Christmas shopping with some of the best deals of the season.
How does Click Frenzy work?
Click Frenzy is an online-only event, as opposed to Black Friday and Cyber Monday which include deals both online and offline. Retailers can choose to take part, coming together with others to offer exclusive deals and discounts to customers.
Also, unlike Black Friday and Cyber Monday, Click Frenzy has its own dedicated website.
Here’s a step-by-step guide on how it typically works:
- Customers can sign up on the Click Frenzy website to receive alerts, updates and early access to certain deals.
- On the event day, customers visit the Click Frenzy website, which acts as a central hub listing all participating retailers and their deals.
In addition to regular discounts, Click Frenzy often features flash sales and exclusive deals known as "Go Wild" offers, which include discounts on big-ticket items.
Click Frenzy Deals
The deals during Click Frenzy include a wide range of items across a number of shopping categories including electronics and technology, fashion, beauty and wellness, home and lifestyle.
While Click Frenzy is known for unbeatable deals, CurrentBody’s focus on providing exceptional and exclusive beauty technology means we aren’t able to participate in large-scale discount events such as Click Frenzy.
However, we will be offering once-a-year-only discounts during our Black Friday sale.
Click Frenzy vs Click Frenzy Mayhem
While both events offer substantial savings, Click Frenzy The Main Event in November is known for its broader range of deals and larger discounts. Being just before Christmas makes it an ideal time to purchase gifts and big-ticket items at a fraction of the price.
Click Frenzy Mayhem in May serves as a precursor, providing an opportunity for mid-year shopping but without the scale and intensity of the November sale.
With November approaching, now is the perfect time to prepare for the discounts and flash sales that make this event a shopping frenzy in every sense.
